The initial mock-ups for the project are complete and included in the package.
Last updated
The main allocation of funds will be to build the MVP, which is expected to be completed in under four months. Our detailed execution strategy includes conducting a soft launch in Ukraine. This will be executed using targeted local advertisements and an airdrop to incentivize initial users and ensure the scalability of the software.
Once we are confident in the scalability of the product, we plan to launch in the United States of Texas and Nevada in partnership with major news media outlets, both local and global, to draw attention to its use in the field. To leverage this awareness, we will launch simultaneous hyper-targeted campaigns to attract contributors who are interested in creating projects that are worth donating to on the platform.
Finally, as this will be gathering a significant amount of personalized and permissioned data, users will be able to see promoted posts and advertising from their favorite organizations as well as join special events. These ads represent the majority of income on most social media platforms and will certainly form a major part of the FreedomCode revenue strategy. Due to the nature of the platform, all exploratory conversations are with partners in the Impact CSR area.
We aim to use a combination of traditional and modern advertising methods to attract a young and active audience. The cornerstone of our strategy is utilizing the direct activity of users that are creating valuable and relevant content to attract, engage and retain a clearly defined audience.
We aim to build brand awareness and inspire loyalty by consistently communicating the values of FreedomCode’s brand message.
Social media will be our primary marketing tool; we aim to leverage the high volume of communication happening around Ukraine and other conflicts and disasters around the world. We plan to use a combination of first-person journalism and calls for support in our outreach.
Platforms like Twitter or TikTok have proven the potential of their user’s short form posts to go viral. We intend for the majority of content created through our app to be brief, impactful, and to the point. These short humanitarian videos have the same potential to go just as viral, further enhanced by incentivization through token rewards for users’ posts.
The implementation will include proof of work and similar standards of reward for engagement, similar to the "Brave" ads and rewards for engagement, or the "Human Experience Token" captcha and rewards for time and attention.
Other means of marketing discussed:
Our primary tactic will revolve around the utilization of digital channels such as websites, apps, search engines, and social media to reach customers.
Communicating with nonprofits directly through email, LinkedIn connections, and personal phone calls to their organizers. Our outreach strategy includes providing information about our app, gauging their interest in FreedomCode becoming their solution via a questionaire, and special offers for signing up and participating in the Demo version.
Featuring Nonprofits on our Social Media Campaigns. The process to feature an organization will include a "discovery phase", where we interview the organization to identify needs and answer any questions they might have about the app.
EX: Partnering with Global Disaster Relief, a nonprofit we plan to feature as one of our social media campaigns to highlight a directly impactful nonprofit during the war in Ukraine.
Podcast: interviewing nonprofits, exploring their organization's biggest challenges internally, and introducing them to FreedomCode as a solution. Discussing topics that raise awareness and convert interests into actions.
Partnering with popular and well-respected individuals seen as ‘social media influencers’ to promote the authenticity of FreedomCode.
Promoting FreedomCode at events such as trade shows, conferences, and networking events.
We are open to reaching customers through traditional channels such as online print, radio, television, magazines, and other publications, however, traditional marketing tactics may not reach as wide of an audience as they once did.
In Addition to this basic commission on direct donations from individuals, we will be working in partnership with larger organizations. These accounts will have managed grants being redistributed with an additional 7-8% management fee for a total of 15% from larger accounts, more organized funds that require multiple chunks of disbursement and longer-term management than a simple peer-to-peer transaction.
FreedomCode intends to generate revenue primarily through transaction fees, management fees, and advertising. Our business model is similar to various social media platforms, including Twitch and YouTube. This revenue would be derived from donations or tips made by users to content creators, with either 75% of the donated amount going to the initiative and 20% to the creator, or vice versa. Content creators are incentivized to produce content, and the remaining 7-8% represents FreedomCode's revenue.
Impact is measured through projects. These can include regular volunteering such as one would do at an animal shelter or project-based contributions such as building a children’s park. Users will therefore be encouraged to leave the digital confines of the app and generate token rewards through involvement with the real world.
Partners will provide further token value by offering goods or services that can be purchased in tokens, a model we have perfected based on analysis of Stepn and Sweatcoin. The majority of users on both platforms leave the tokens on the platform itself, and they both have been successful at on-boarding non-crypto audiences.
A team of highly experienced and accomplished executives and engineers with a proven track record of successful exits in their respective fields.
